Have a specific problem with research, business writing or media? Each of our specialists has over twenty years practical, professional experience to assist you. We offer practical advice and delivery in:

Customer Research

Understanding your customer's perceptions and needs is a key requirement to ensuring your strategy is correct. We can advise and assist with:

• one-one-one in-depth interviews
• client focus groups
• written surveys

These are central to marketing, sales and service. The ability to distill key messages, produce concise, effective written material is important skills for anyone in business.
The J Factor works with experienced Writers and Journalists to help with your communications needs, including:

• desk research to check facts

• Writing, editing and proofreading business plans and marketing, sales and service material ie: advertising copy, sales letters, newsletters, client correspondence, tender proposals, case studies, presentations and Web content.

Experienced journalists can train your executives how to:

• respond to media requests
• manage the media

as well as write your press releases and public speeches

A Research Case Study
Tertiary Bookshop Chain

A business owner, the MD of a large bookshop chain was poised to enter a new tertiary market.  Wanting feedback on how his business was perceived, our consultant recommended and ran student focus groups, in-depth one-on-one interviews with key academics, and organised mystery shopping tests.
The research unveiled excellent product  development opportunities, the need for stronger brand alignment with the target market's values and a proactive awareness campaign to sell its benefits. These were all carried out over the following months.