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A Research Case Study
Tertiary Bookshop Chain
A business owner, the MD of a large bookshop chain was poised to enter a new tertiary market. Wanting feedback on how his business was perceived, our consultant recommended and ran student focus groups, in-depth one-on-one interviews with key academics, and organised mystery shopping tests.
The research unveiled excellent product development opportunities, the need for stronger brand alignment with the target market's values and a proactive awareness campaign to sell its benefits. These were all carried out over the following months.
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